Coming up with 52 Product Ideas

A useful exercise when you want to be an entrepreneur but you don’t know what to build.

In 2022, I had a goal: whip up 52 product ideas before we rang in the New Year, one for every week. The ideas didn’t have to be innovative, groundbreaking or even unique. Software or real-world, both were fair game. They just had to be something that felt doable, that I felt filled a void somewhere, even if solutions already existed or the idea felt ‘dumb’. The point was to spark curiosity, notice pain points in the world around me, and find problems that needed solving. It was meant to be a first low-touch step when diving straight into building something felt overwhelming.

Every time I heard someone mention a problem or frustration they had, I wrote down some solution to it. Every time I By the year’s end, I clocked in at 58 ideas. Did I start building or testing these products? Nope, but that wasn’t the goal. This exercise was all about building confidence, about discovering that I could be an ‘idea person’, even when I’d always thought I wasn’t.

Setting such a goal isn’t about creating the next big thing, but about building a mindset. It’s about realizing that you too can come up with ideas, spot potential projects and that maybe the real task is turning those ideas into reality. It’s not about the ideas themselves, but about the confidence you can gain from knowing you’re capable of generating them. For me, it even started to be fun, and I’ve kept growing the list well into 2023.

Wrapping up the year of ideas was more than just celebrating a completed goal. It was a launchpad that prepared me for what’s next: focusing on executing these ideas. Now, with a plethora of options to pick from, I was ready to figure out my best move.

So, why not set yourself a similar challenge? Open up to the world around you, spot the problems, and let your mind wander to the possible solutions. You never know, you might surprise yourself and uncover a new side you never knew existed.

P.S. here is a snippet of 15 of the ideas:

  1. Shopify app for presenting art for sale in coffee shops
  2. Print non default lists Alexa skill
  3. Roblox tug of war game
  4. Zenmaps – choose the least stressful drive home
  5. Giphy for sound effects
  6. Tool borrowing closet for condo buildings
  7. Dating app that encourages processes of non-picture information
  8. Airdna where you don’t have to pay for every neighborhood
  9. Security alexa app that plays music when you’re not home to make it seem like you are
  10. Playlist publishing platform with good analytics
  11. Playlist collaboration tool that is better than built-in Spotify one
  12. Music making VR app
  13. Portal for finding Italian homes under $5k for sale (or $1)
  14. Better 3rd party WiFi adapter and app for Mitsubishi AC
  15. ‘Songwhip’ for podcasts.

Software Development is Non-Linear, That’s Okay

Ah yes, the day began and I finally had some time to work on my entrepreneurial project. I thought I could quickly set up my web app project on my new laptop. However, I’d been hastily working on it using my old laptop without creating a Git repository or properly organizing the packages in the package.json file.

After working through missing packages and git ignore files, I ended up spending another two hours spent fixing an unexpected issue involving IPv4 and IPv6.

This hiccup was infuriating but not unusual for software development. Despite the setback, I kept pushing through until everything worked out. Even though progress isn’t linear and sometimes differed from expectations, every small success counts.

Finally getting my project running officially with a Git repo on the new laptop felt like a win. So now, even during challenging times, I’m determined to stay positive and remember that it’s okay to take breaks.

Remember, your entrepreneurial journey is likely to be a winding road rather than a highway. Embrace the hustle, learn from the challenges, and always celebrate your wins, no matter how small. Eventually, you’ll see the results of your efforts and reach that goal you’re striving for.

What it was like to work at Meta

Friday was my last day at Meta. I worked there for a total of 1 year and 7 months.

Why talk about a job working for someone else? On the path to entrepreneurship, many people continue working jobs. The eBay founder Pierre Omidyar continued working his day job and building eBay on nights and weekends until the site had over $7 million of goods sold.

Job changes, the reasons for them, and when to keep a job versus quit are all part of the entrepreneurial journey. The more I work at different places, the more confidence I have going full-time on something else. It validates that I have skills that companies value if and when I want to rejoin the workforce.

Expectations joining Meta

I joined Meta from Microsoft, the familiar place I’d worked over five years, and I was incredibly excited.

I felt sheltered at Microsoft. I knew how to do things the Microsoft way, but no other. Meta (née Facebook) was a thought leader in tech. They were known for being data driven. I’d heard they were more open but didn’t know what else to expect.

My title was going to be “Product Technical Program Manager”, but I gathered I’d have similar responsibilities to my Microsoft Product/Program manager role.

Right away, the culture was way different than what I’d seen before

The culture was way more open. They use their Workplace app for internal communications, which is basically Facebook and Messenger.

Some tactical things I noticed right away:

  • Emails were uncommon. Workplace posts were the main way to communicate changes and updates (much better!).
  • I could find out information about almost any product by joining their Workplace group (ex. FB dating).
  • There is a fantastic set of internal tools for doing everything. I will sincerely miss some of them.

As I ramped up and learned more, I observed more meaningful cultural factoids:

  • There is a lot of emphasis put on topline (or north star) metric definition. I learned a lot about setting goals against metrics.
  • ICs are encouraged to speak to metric improvements as a result of their contributions (i.e. ‘impact’). Choosing the right metric is important, it can become the team’s main focus.
  • Engineering managers and high level engineer ICs who focus on team health and technical architecture, but don’t typically write code. This seems common in the industry, but wasn’t how things worked on my team at Microsoft.
  • Zuck does a weekly Q&A, which is actually pretty cool. At a company this large I would have expected something less frequent but he’s kept it going from earlier days. I always felt I understood major company priorities and focus areas. He doesn’t shy away from hard questions.

I learned how to be more data driven and collaborative

My time at Meta was enjoyable and I’m glad I took the opportunity. I got exactly what I wanted out of working there.

I learned to be more data driven because it was so ingrained in the culture. I also learned the downsides of being data driven. It can be hard to justify UX improvements or take action based on user research if it cannot easily be tied to a metric.

The performance review and metric focus generally rewards individual impact. Especially for software engineers, it means many of them will look to have incremental metric increases on their review. This can encourage short term wins, or ‘metric hacking’, and discourage long term efforts that don’t realize immediate impact. This isn’t always the case, I had seen cases where good managers were able to work around this for impactful work that didn’t yet move metrics.

I learned how to be a clearer writer and presenter. There was much more focus on this on my team at Meta than in my prior experience. I got an incredible amount of feedback on everything I wrote, which was hard at first, but I learned how to manage contradicting feedback and go with the direction I most believed in.

I learned how to be more collaborative. At Meta, it’s common to include the whole team in every step of road mapping, for example. This is great, because it encourages having a roadmap that everyone is bought off on and understands, but the downside is that it takes large amounts of everyone’s time.

…and then there were the layoffs

I’m leaving just one week after the layoffs of 11,000 people. It’s a tough time for the company. Several people I worked closely with were let go, and even more in my extended network. The layoffs were broad reaching and demoralizing.

Looking back to when I joined, I remember being surprised at the extreme rate of hiring. After being there for a year and a few months, I’d been there longer than ~50% of the company. This couldn’t last forever.

Leaving Meta, onwards to Amazon

My experience was positive. Why leave? While I liked my team and thought we were set up for success, I felt I needed a role change. A big part of my career goals involve being a Product Manager. While my job at Meta involved Product Manager responsibilities because there were none in my org, that was uncommon elsewhere in the company and even more so in the industry.

I accepted a Product Manager role with Amazon under the Amazon Music organization.

With layoffs occurring all over tech right now, it’s a risky time to move. The risk is worth it because I feel like I’m traveling on the right road, even if there are bumps along the way.

I thank my team and Meta for having me. I’m looking forward to the next chapter.

The Blue Yeti is an amazing product

Many years ago, circa 2010, I wanted a microphone to record my songs. I was going to be a rock star one way or another and the questionable muffles recorded on my laptop microphone weren’t going to get me far. I’d been playing guitar for a few years but knew nothing about audio equipment.

After a little research, I ended up with the Audio Technica AT2020. I was impressed that I could simply plug it in to a PC over USB and it not require any ‘phantom power’ or other fancy audio devices. With its official look, it made me feel like I was on my path to superstardom, but there were a few problems. It felt fragile, standing on angled tripod legs that could be knocked over by a strong gust. Then I went to university, and it was knocked over aplenty, until one day it stopped working. Oh well, time for a replacement.

I bought the Blue Yeti and never looked back.  

The Yeti in all of it’s glory

The Blue Yeti is great for starters and experienced recorders

Nowadays, the audience for creators who want great quality audio is plentiful: independent podcasters, streamers, musicians and vocalists alike. The Yeti has great sound quality for the $129.99 price point and is a huge step up from built-in mics or even Blue’s lower end Snowball model. The ease of use and awesome quality make it a good device for those looking to create media.

The Yeti is approachable and easy to use

Audio devices are generally intimidating for non-experts. The Audio Technica AT2020 sounds like something a sound engineer in the Sub Pop production studio would use. Everything about the Blue product line-up and brand screams “unintimidating”, from the fun names like Yeti and Snowball to the cartoon graphic art on the packaging. People may know they want great audio but might not know what a condenser is, and the Yeti is for them.

Using the Yeti is dead simple, just plug in the USB cable to your computer and you’re ready to rock. Nowadays, there are lots of USB microphones that work this way, but circa 2012 they were few and far between.

The hardware controls succeed at adding options yet keeping it understandable for non-audiophile folks. They consist of a mute button, a volume knob, and a knob for picking the audio configuration. The audio configurations are described by use case. For example, one can be used for two person podcasts and another being for a full choir set up.   

The retro hardware design is also brilliant. The big and bold silver cylinder with a wide stand is sure to grab your dinner guest’s attention and make you look like a professional.

It is extremely sturdy. Unlike with other microphones I’ve used, I’ve never once worried about damaging or accidentally hitting my Yeti over. The foam on the bottom and large base make it tough to accidentally move. The stand can be adjusted to change the angle without losing stability.  

The market has grown but the Yeti is keeping pace

The classic Blue Yeti mic has been around since 2009 and remains largely unchanged. A growing market and a price point of $129 left the door open to copycats and lower margin competitors. Blue has done the right thing and invested in other models such as the smaller Blue Yeti Nano at $69.99 and a variety of higher end models to keep themselves competitive at different price points.

The Yeti has a huge amount of brand power in the space, consistently topping ‘best microphone’ lists. If they continue stick to their strengths in quality, versatility, approachability and industrial design, then people will continue to pay a premium for their devices over the competition. The market of people wanting to record high quality audio will continue to grow with the creator economy.

A suggestion I have for Blue and the rest of the audio creator industry is to improve the experience for creators with better vertical integration of audio hardware and software. I’d love to see a world where, upon plugging in my mic, I’m prompted to download an app that could both record my audio and help me distribute it to Spotify, Apple podcasts, and other platforms.

Who is the Yeti not for?

For people looking to outfit a high end recording studio, the Yeti isn’t going to cut it. They aren’t targeting audio professionals.

Being a rather hefty condenser mic, it is fragile and isn’t an on-the-go mobile solution for recording audio either. This mic is made for a desk or home recording studio.

In conclusion

The Yeti is an amazing and versatile product for audio content creators who want to take their first step into high quality audio, and Blue is well situated to keep succeeding in the market if they stick to their strengths.